“Beautiful Law”

The first law of thermodynamics – one of the most foundational principles in modern physics – states that energy can neither be created nor destroyed, it can only be transformed from one state to another.

This simple and profound equation served as the inspiration for a new ad from General Electric (GE), titled ‘Beautiful Law,’ which serves as an homage to the company’s long history and simultaneously gives a hopeful nod to the future.

Shot by Frederic Planchon in in Prague, VFX by Framestone NY