"Beyond a Shadow of Doubt: Living the Beard-Free Life"
First impressions can be powerful. It's not just that they are sometimes wrong or likely biased; as the Nobel Prize-winning psychologist Daniel Kahneman points out, they are also hard to shake.
This campaign, aimed at men, leverages the principle of first impressions to highlight the benefits of a beard-free life. Part humor and part cautionary tale, it demonstrates in a light-hearted manner how the same man can be perceived differently with and without stubble.
Instagram /Facebook posts
