Being assigned to create print ads for Havaianas sandals is always a joy, especially for the art director. The work is expected to be creative and artistic. In this case, I also had the opportunity to illustrate the ads myself.
These Havaianas feature an extra strap for a secure fit, and our images showcase this feature using a blend of photography and illustration.
We used vibrant, psychedelic colors inspired by the sandals themselves to capture their colorful essence.