GE - Invention Donkey

A fun campaign to talk about serious business.Hee-HAW!!!

In addition to the TV spot, the campaign included:

• TWITTER: The Invention Donkey took over GE's Twitter page on launch day, responding to invention requests and engaging in real-time with video answers.

• FACEBOOK: A series of teaser videos, the story of the Invention Donkey, and a long-form film introduced the Invention Donkey to Facebook users.

• SNAPCHAT: Bite-sized pieces of the Invention Donkey's story directed people to the video.

• TV: "Fallonventions" on Jimmy Fallon helped promote the campaign across various channels.