Thirsty Body

Fact: Gatorade contain sugar and electrolytes like sodium and potassium. It helps to replace what we lose during longer duration exercise. Electrolytes are minerals that maintain your body's ionic balance. This balance is essential for nerve, muscle, and brain functioning.

In this print and out-of-home (OOH) campaign, we illustrate this fact by portraying body parts autonomously hydrating. The vibrant colors are inspired by the product, highlighting its energetic essence.