In March 2008 Guinness published, in the USA Today, an open letter to the US Congress, a petition to make St Patrick’s Day an official holiday.
To launch the event we created a series of films showing the envious reaction about it from other famous American National Holidays.
The event also included a rally in New York City, hosted by Carson Daly, to make St. Patrick's Day an official holiday.
Carson Daly (top left) Hosts a Rally to Make St Patrick's Day an Official Holiday on March 12, 2008 in New York City - (bottom right Guinness Master Brewer Fergal Murray toasts St. Patrick's Day at The Perfect Pint II on